Bettina Kaemmerer and maXzie share the same belief: variable compensation only delivers real impact when it is clear, fair, manageable and easy to understand for everyone involved. Bettina helps companies strategically redesign their sales compensation models so they drive the right behaviours, support growth and work in practice. This is exactly where maXzie complements her work: the software makes target achievement, bonus logic and compensation status transparent and flexible to manage. As a result, strategically designed compensation models can be implemented smoothly in day-to-day sales operations.
Bettina Kaemmerer is the founder of Bee-Comp, a sales compensation strategist and the author of The Sales Compensation Playbook. She brings extensive international experience in sales compensation, sales operations and revenue growth, and has worked with companies including HP, Microsoft, First Data / Fiserv WBD, Trusted Shops and Brambles/CHEP.
Through Bee-Comp, she helps companies transform compensation from a purely administrative topic into a strategic growth lever. Her approach combines strategic clarity, practical implementation and behavioural effectiveness. Rather than relying on overly complex models, she focuses on simple, measurable and effective compensation systems that create value for the company, the sales force and the customer alike.
Founder of Bee-Comp
Sales Compensation Strategy Expert & Author
Independent Sales Compensation & Revenue Growth Advisor
Bee-Comp is Bettina Kaemmerer’s independent consultancy specialising in sales compensation, incentive design and revenue growth. The focus is on the strategic development of performance-based sales compensation, from plan design, pay-mix, quotas and KPIs through to implementation, governance and change management. Bee-Comp helps companies build compensation systems that support growth, guide behaviour and deliver sustainable impact. Bee-Comp also offers two Workshops (Sales Compensation Fundamentals and Advanced Design Workshop).
