Dirk Zupancic makes B2B companies, sales leaders and employees «sales driven». «Sales Drive» is his approach, which systematically aligns people and companies toward profitable growth. The right compensation systems play an important role in this. They support entrepreneurial thinking, sustainable high performance, motivation and the leadership team. Here, Dirk Zupancic relies on maXzie because it can be optimally adapted to different company situations and integrated into the IT landscape and HR tools. For him, variable compensation is a leadership building block for implementing Sales Drive successfully and holistically.
Dirk Zupancic comes from the school of the renowned University of St.Gallen (HSG). After studying business administration at the traditional Philipps University of Marburg, completing his doctorate and spending 13 years in divisional responsibility as well as in lecturing and a professorship in St.Gallen, he led a business school as president and managing director in Heilbronn for many years. At the University of St.Gallen he is a habilitated private lecturer.
He is a trained banker and a reserve officer in the Air Force. For several years he was a co-owner of a consulting and private equity firm in Zurich. His clients have included global players such as ABB, BASF, Bayer, E.On, Grundfos, Lanxess, ThyssenKrupp and Würth, but also many mid-sized companies and SMEs. He is an author, editor, advisory board member and active across all relevant social media with his topics.
His hobbies include skiing, playing golf, beautiful cars and the other pleasant sides of life.

Managing Partner of DZP Prof. Dr. Dirk Zupancic Projects GmbH
Habilitated Private Lecturer at the University of St.Gallen, Head of the «Sales Driven Company» programme
Speaker, Consultant, Coach, Trainer
The DZP team supports leaders in B2B companies and other demanding selling situations in developing and successfully implementing customer-centric growth strategies. The company specializes in strategy, sales, marketing and leadership. Core competencies include Sales Driven Growth Strategies, Sales Driven Company, Key/Global Account Management, Value Selling, Lean Selling, CRM and Sales Excellence, online marketing and lead management, Sales Driven Leadership, effective incentive systems and more. The DZP team puts these topics into practice in partnership with executives and employees through seminars and coaching.
